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British Sandwich Association Industry Review 2002 |
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Please click here for Order Form | ||
The British Sandwich Association has approached Taylor Nelson Sofres
to research and write its Industry Review for 2002. The research is
based partly on information taken from SandwichTrak, which is Taylor
Nelson Sofres’ continuous monitor of consumer purchasing behaviour in
the sandwich market. The survey has been running since 1998 and consists
of over 24,000 interviews a year, in which a representative sample of
the GB adult population is asked about their sandwich purchasing.
SandwichTrak is the first study of its kind giving up to date, accurate information on the purchasing behaviour of UK consumers. The survey has been developed and subscribed to by the key players in the UK sandwich industry. In addition, a programme of interviews with leading manufacturers, retailers and suppliers provided the industry view on crucial topics of concern, as well as their thoughts on prospects and opportunities for the sandwich market. Finally, detailed qualitative research with consumers was undertaken to assess their preferences and expectations when buying sandwiches, what they look for in outlets and how bought sandwiches compare with home-made products. Four Volumes The information has been collated in four volumes:
How will this information be of benefit to me? You will gain a detailed insight into the workings of the UK sandwich industry, enabling you to answer such questions as:
How can I order the report? To order your report please complete the attached order form or email me on Chris.Ponton@tns-global.com. Invoices will be sent separately. Who we are Through its network of 230 offices in more than 50 countries, Taylor Nelson Sofres provides market information services in over 80 countries to leading national and multi-national organisations. It is ranked as the fourth largest market information group in the world. Further information on Taylor Nelson Sofres is available from the corporate website: http://www.tns-global.com Further information contact Tel: (+44) 1372 825773 Fax: (+44) 1372 825891
Click here for more information on SandwichTrak
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Contents Copyright © Taylor Nelson Sofres, 2002. |